YDP CULTURAL LOUNGE DADADA

Rebel9 was responsible for the space planning and design, content creation and design, and branding design of YDP CULTURAL LOUNGE DADADA, a space where citizens can share cultural news and relax with each other in the Yeongdeungpo area. The identity design, which visualizes a waveform, represents the sound that conveys cultural information. By translating the auditory experience into a graphic format, we create an identity that promotes cultural exchange and community engagement.

영등포 문화라운지 따따따

영등포 문화라운지 따따따 심볼 간판

영등포 문화라운지 따따따 아이덴티티 디자인

타타타 타이핑 소리

따따따 호각 소리

다다다 발소리

영등포 문화라운지 따따따 그래픽모티프

그래픽모티프를 활용한 파사드 디자인

그래픽모티프를 활용한 금속책갈피 디자인

그래픽모티프를 활용한 아크릴키링 디자인

그래픽모티프를 활용한 메모지 디자인

YDP CULTURAL LOUNGE DADADA is an interactive public space for artists and residents, featuring a modular structure utilizing nine shipping containers. The interior of the approximately 160-square-meter space reflects an organic design philosophy inspired by the waterfront environment. The space is organized around three key concepts: ‘Ball’, ‘Trace’, and ‘Spin’, which symbolize interaction, movement, and digital experiences, respectively.

공간의 세 가지 핵심 개념 - Ball, Trace, Spin

공간 디자인 과정 스케치

공간 도면

The building’s exterior is finished with a metallic façade that blends in with its surroundings and reflects the changing cityscape over time. This approach positions YDP CULTURAL LOUNGE DADADA as a center for participatory urban culture.

영등포 문화라운지 따따따 파사드 디자인

낮 전경

밤 전경

The interactive welcome media is the first thing visitors see as they pass through the main entrance, and is the photo zone of YDP CULTURAL LOUNGE DADADA. Floating on a green tile carpet with nature motifs, the interactive welcome media introduces the lounge and draws attention with silhouetted pixel graphics that react to visitors’ entrance using motion sensors.

인터랙티브 웰컴 미디어

The DADADA space uses rounded furniture and light blue tones to create the ambiance of a waterfront space.

The space’s participatory artwork media invites citizens to take an active role in creating and shaping public artworks. Interactive touch panels and digital tools allow participants to design and contribute to collaborative art projects that reflect the local culture and environment. This participatory approach fosters a sense of community and collective creativity.

참여형 아트웍 미디어 - 디스플레이 월

영등포 수변 풍경을 상상하며 참여할 수 있는 미디어

참여형 아트웍 미디어 - 인터랙티브 터치 패널

사물 고르기

사물 꾸미기

이야기 담기

수변 산책로에 사물 설치하기

참여형 아트웍 미디어 - 인터랙티브 터치 패널과 디스플레이 월의 연동

Augmented Reality (AR)

AR components are integrated with participatory artwork media to provide users with digital interaction with physical artworks. By scanning a QR code, users can view an augmented version of the artwork on their mobile device.

수변 산책로 만들기 - 모바일 AR 체험

Personalized Information Media

1. News Media provides users with the latest news and updates on cultural activities in Yeongdeungpo. You can explore various content types, including events, exhibitions, workshops, performances, and more.

2. Archive media focuses on preserving and presenting the historical records and achievements of Yeongdeungpo’s cultural projects. Users can explore archived content to learn about past initiatives and their impact.

3. Recommended media (games) recommends cultural activities and projects based on users’ preferences through interactive experiences such as the typing game “Venice”. This increases user engagement and makes the process of exploring cultural information more enjoyable.

맞춤 정보 미디어 3종: 문화도시 영등포의 정보를 탐색합니다.

DADADA’s variable modular furniture displays the results of the five-year project of the City of Culture Yeongdeungpo, allowing DADADA to function as a multi-purpose space for workshops, seminars, and more.