Name Game

Name Game A
Interactive media that creates new artwork titles in collaboration with AI. Visitors select NFC cards containing keywords inspired by the exhibited works to create new titles with AI. The combination of physical cards and digital interface provides a natural participatory experience like play. This experiment shares the authority of naming artworks, traditionally exclusive to artists, with visitors, inviting them as third creators. Inspired by surrealist René Magritte’s naming methods, it explores and expands the relationship between image and language.

Name Game B
A platform for sharing and voting on new artwork titles created by visitors. Through digital captions beside artworks, visitors can view and vote on various real-time generated names. The multiple interpretative possibilities of a single work are visualized through the Necker cube motif, while the media functions are intuitively distinguished by neutral grayscale tones and white/gray housing design. The table-form installation and inclined structure with 28 NFC cards encourage natural communication and participation among visitors.

Name Game A
Interactive installation; digital signage, physical buttons, NFC cards, E-BOOK, urethane coating on wood, 2270×1990

Name Game B
Interactive installation; media panel, physical buttons, powder coating on steel, 760x356x1974

October 11, 2024-February 23, 2025

MMCA Cheongju Special Exhibition Gallery

The Selected MMCA Collection

Art of Naming

Exhibition Curator: Seol Wonji(MMCA)

Exhibition Graphic: Jeong Sarok

Exhibition Design: Post Standard

Name Game: Rebel9

Directed by Kim Sunhyuck

Art directed by Kim Jungwook